University Town Centre Shopping Guide

Your go-to list of some of Greater Morgantown's shopping stops

The University Town Centre is located just off I-79, Exit 153, is the ultimate shopping destination in Greater Morgantown. From clothing stores, restaurants, entertainment and more, the University Town Centre provides various types of stores for locals and visitors alike!

Clothing Stores


  • Dressbarn
  • Lane Bryant
  • Maurices
  • Old Navy
  • Shoe Dept.
  • TJ Maxx

Looking for stylish, yet affordable brand-name apparel? Stop by TJ Maxx, a one-stop shop for clothing, handbags, accessories, houseware, and more.

Lane Bryant, Maurices, and Dressbarn have a variety of women’s clothing and accessories to add to your wardrobe.

Old Navy is a clothing store that ranges in items from jeans and loungewear, to fun accessories for men, women, and children. Looking for the perfect shoes for your new outfit? Head over to the Shoe Dept., where you’ll find footwear for the whole family.

For the Home


  • Bed Bath & Beyond
  • Kirkland’s
  • Mattress City
  • Sleep Number
  • Sleep Outfitters
  • Star Furniture

There are many stores in the University Town Centre for you to shop for furniture or a new mattress. Ashley Furniture Homestore and Star Furniture have showrooms of furniture and decor for you to view. Visit Mattress City, Sleep Number, or Sleep Outfitters to find a new, comfortable mattress. Head over to Kirkland’s or Bed Bath & Beyond to finish off your home’s new look!

Discount Shops


  • Dollar Tree
  • Five Below

From party supplies to food items, the Dollar Tree sells everything in the store for $1 or less. Five Below is a teen-oriented store that offers games, snacks, jewelry, room decor, and more – all for $5 or under.



  • Dick’s Sporting Goods
  • Giant Eagle
  • Petco
  • Sam’s Club
  • Target
  • Walmart

The membership-only Sam’s Club is a retail warehouse owned and operated by Walmart, a department store and grocery giant where no membership is required.

Another well-known superstore is Target, where home goods, electronics, clothing, food, and more are all offered under one roof.

Supermarket chain Giant Eagle stocks items such as groceries, baked goods, and other services. Nearby is Dick’s Sporting Goods, the chain that has everything from sporting equipment to outdoor recreation supplies.

And don’t forget about shopping for your pet! Bring along man’s best friend to the pet food and supply store, Petco, where you’ll find everything that your pet will love. Pet services and adoption days are also offered.



  • Best Buy
  • GameStop
  • U.S. Cellular

Offering electronics such as computers and televisions, Best Buy carries a variety of well-known brands like Apple and Samsung.

Visit GameStop for all of your video game needs.

Shop for a new phone or device at U.S. Cellular, a telephone company that offers wireless plans as well as accessories.

Health and Beauty


  • GNC
  • Holiday Hair
  • Sally Beauty
  • Sports Clips Haircuts
  • Ulta Beauty

For a diverse selection of cosmetics, hair, and beauty products, visit Ulta Beauty, where salon services are also offered. Find affordable salon-quality hair care and color products at Sally Beauty, as well as nail, makeup, and styling tools.

Find all of your health and nutrition products at GNC, a retail store that specializes in vitamins, supplements, and more.

There are also two hair salons in the University Town Centre, Sports Clips Haircuts, specializing in haircuts for men, and Holiday Hair, a salon that offers haircuts, color, and styling services.

WVU Medicine is also located in the University Town Centre and is home to several family medicine, dermatology, podiatry, obstetrics and gynecology, and pediatric and adolescent practitioners if you are in need of any of these services.

More Shops


  • Adam’s Hallmark Shop
  • Barnes & Noble
  • Kay Jewelers
  • Mountaineer Zone
  • Smoker’s Emporium
  • Harbour Freight Tools

Grab a coffee at Barnes & Noble while searching for your next novel to read. Then, visit Mountaineer Zone, a clothing and apparel shop that all WVU fans will love – and take advantage of this Mountaineer Deal! In the same shopping plaza is Smoker’s Emporium, Kay Jewelers, and Adam’s Hallmark Shop.

Car Dealerships

  • Freedom Ford WV
  • Freedom Kia of Morgantown
  • Premier Chevrolet Buick GMC
  • Premier Nissan of WV
  • Weimer Hyundai of Morgantown

Are you in need of a new vehicle? Premier Chevrolet Buick GMC,  Premier Nissan of WV, Weimer Hyundai of Morgantown, Freedom Kia of Morgantown, and Freedom Ford WV are all located in the University Town Centre/Granville Area. Shop around and look at the different options, or schedule a service repair on your current vehicle.



  • Blaze Pizza
  • Buffalo Wild Wings
  • Cheddar’s
  • Chick-Fil-A
  • Chili’s
  • Chipotle
  • Cici’s Pizza
  • Cracker Barrel
  • Firehouse Subs
  • Fusion Steakhouse
  • Iron Horse Tavern
  • Jersey Mike’s Subs
  • Longhorn Steakhouse
  • Los Mariachis
  • Olive Garden
  • Oryza Asian Grill
  • Panda Express
  • Pizza Al’s
  • Red Lobster
  • Starbucks
  • Sweet Frog
  • Wendy’s

Now that you have shopped ‘till you dropped, choose from the variety of restaurants in the University Town Centre. For a quick bite, try Firehouse Subs, a sandwich shop that creates made-to-order hot and cold subs. For buffet-style dining, eat at the Chinese restaurant, Evergreen Buffet, try a specialty pizza at Cici’s Pizza. You can get an artisanal, personal pizza at the new Blaze Pizza.

Have a sit-down dinner at Longhorn Steakhouse for juicy steaks and delicious sides or try the famous fajitas at Chili’s! Fusion Steakhouse is one of Morgantown’s newest dining experiences, offering Hibachi, sushi, and fine wine.

For Italian food, try Olive Garden or if you are more in the mood for seafood, try the nearby Red Lobster.

Buffalo Wild Wings is a casual dining restaurant whose specialty is wings and beer. A local favorite, Pizza Al’s is now available in the University Town Centre. Find out why many believe it to be the best pizza in West Virginia.

For a family-friendly experience, Cheddar’s Scratch Kitchen serves American comfort food with a Texas twist, or go to Cracker Barrel for a meal that will remind you of your mom’s home cooking.

Wherever you decide to eat, make sure to try a soft-serve frozen yogurt or sorbet from Sweet Frog afterward, or a coffee from Starbucks!



  • Hollywood Theaters
  • West Virginia Black Bears Baseball

Enjoy a movie and some popcorn at Regal Morgantown, otherwise known as Hollywood Theaters, or make sure to visit the Monongalia County Ballpark during baseball season to cheer on the West Virginia Black Bears. Don’t forget to get a photo with the team mascot, Cooper!

Stay a Night or Two


  • Courtyard by Morgantown Marriott
  • Fairfield Inn and Suites
  • Hampton Inn & Suites Morgantown/University Town

Are you planning on exploring the University Town Centre all weekend? Fairfield Inn and Suites, located in the town centre, is an upscale hotel that offers many accommodations to its guests. Courtyard by Morgantown Marriott is perched at the top of the town centre, offering a landmark view in each room. The Hampton Inn & Suites Morgantown is the newest addition to the University Town Centre, located in the Granville Square.

Use our booking tool below to reserve your room in Greater Morgantown, today!

Interested in attending more than one event this weekend? Stay overnight at one of the many hotels and lodgings in Morgantown. Click to reserve your stay.

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