Looking to shop local and discover something special and out of the ordinary?
Greater Morgantown, West Virginia, is bursting with locally owned businesses and unique shopping experiences. These shops offer customers handcrafted items, stunning clothing pieces, and merchandise specific to the West Virginia Mountaineers. With a wide variety of shopping in the area, locals and visitors have many options to choose from!
Look for this icon for local shops that provide a special hospitality coupon.
seneca center
Step inside the beautifully restored Seneca Center, a cozy hub of retail stores and services. Full of its original charm, the Center is home to Morgantown Running, Presenting The Soap Opera, The Cutting Room Boutique, and much more! The brick-lined walls and worn wooden floors provide a welcoming and memorable atmosphere to visitors.
latch boutique
Where fashion meets passion! Latch Boutique is the go-to destination for women’s clothing that celebrates confidence through style. What started as a small online store in 2014 quickly turned into a well-known business in the Morgantown area—looking for trendy dresses or chic everyday staples? Latch has you covered.
gallery 304
Morgantown, WV | Suncrest Towne Centre
Wanting to find the perfect outfit for WVU gamedays? Check out Gallery 304 for curated vintage clothing pieces and shoes. These rare finds are perfect for alumni, current students, and all WVU sports fans. The atmosphere of music, movies, and other accessories brings to life all things vintage 304!
hoot and howl
The Hoot and Howl is a local boutique featuring a variety of designers, as well as antique and vintage clothing and home decor. You can shop all curated items in store or online from over 180 artisans and small businesses. Go check them out!
river fair trade
River Fair Trade is a socially conscious and eco-friendly company dedicated to connecting customers with artisan-made, fair-trade goods from around the world. Offering clothing, home décor, outdoor products, and accessories, River Fair Trade empowers small collectives and individual artisans to participate in the larger global economy.
the thrifty mountaineer
The Thrifty Mountaineer in Westover, WV, is a unique shop filled with West Virginia-inspired gifts, vintage treasures, quirky collectibles and one-of-a-kind finds. Stop in to browse local favorites and discover something special to take home.